From portacabins to caravans, we’re pretty familiar with the whole concept of shipping in a temporary structure on an ‘as and when’ basis. What has now emerged from today’s portable society, however, is the ‘POP-UP’ culture; the concept of finding a structure that already exists, and transforming it temporarily into a shop, an art gallery, a cafe or a workspace, for however long you need it.
Confined only by the bounds of our imaginations (and possibly the availability of a loo and WiFi!) the concept of pop-ups has now started to gather force. Where yesterday there were under-used community centres, derelict buildings, or simply empty spaces in art galleries, today or tomorrow you might find a pop-up restaurant, a hub for budding artists or a sale-room.
Temporary it may be, there for as little as a few hours or maybe a few weeks or months, but importantly during this short time a new dimension has been added to the ‘venue’, as it is presented in a fresh light and, probably, to a brand new audience. The pop-up culture works well for a society that aspires to recycle, re-engineer and refurbish rather than replace, breathing new life into existing spaces, unleashing their potential and demonstrating their versatility.
The pop-up culture also provides a platform for innovation, as we are no longer restricted by the cost or availability of an ‘appropriate’ structure before we’re able to launch a new idea. Now we can put the idea first and fast-track it to market without the risk and timelag associated with having a fixed infrastructure surrounding (or shackling) us first.


