As you read the trade magazine recently, I must pay special attention to the magazine channel. There is a big story for several months there was a change in leadership at HP, Mark Hurd since he became chief executive Carly Fiorina. This change has met with a lot of interest and concern for two reasons: 1) HP is a supplier of a very large distribution and 2) the company previously, led by Mark Hurd, National Council of Resistance, and the use of the channel to the level that is less than the HP. Therefore, there are fears of natural Hurd, HP could lead to a greater proportion of the business model directly from the distribution.
Advertising channel
Very interesting, especially in the beginning, to see a variety of Liberalization attempts to “read the tea leaves Mark Hurd.” Immediately after the launch of the first press conference and announced the appointment as new chief executive of HP. The best part of the edition of the Journal of the leading custom channel seems to attempt to describe the effect of the channel through the interpretation of the words as soon as possible. Hurd is basically saying: “I do not know.” His promise was just announced in the last hour, in a statement seems reasonable enough! While certainly not universal, and columnists from many speakers and explain the channel is simple and honest statement to reduce the channel’s role at HP, with some of the consequences to follow if they are still valid. This flick even continue to warn about how the channel will bring HP. They pretty much threatened that he has more life to the executives of the channel HP has promised to make the channel more prominent in the distribution model HP. It is ironic that many of the HP executives will tell you that most of their flow through the channel, and sometimes hinder their ability to collect good data for marketing. Referring to the prominence (and somewhat stupid) primetime TV reporter, “I said, Give me a break!”
Everything is really in a hurry, and frankly ridiculous. As Hurd and a little time to study a big company took over, and this channel is the same player seemed satisfied with the statement continued, and the trend which we believe will bring a horse with regard to the channel. I’ve got a good chuckle during the week to read the stories. As I mentioned above, it is ironic for me, because HP paid $ 80B most of the work through the channel. While doing so, their actions do not represent, and the company’s major competitors breathing down the neck is a Dell. Dell direct distribution model by clicking on all cylinders, and the transition to the line such as the Japanese bullet train while he was trying to blow the HP out of the water. If a horse does not make some key improvements business model, it may just happen. I thought it might be wise to test if it is used to distribute more directly from the weight may be good for HP to learn.
Of course, I read this partner channel will want to burn me at the stake for blasphemy to support such! Go straight – How dare you say such a thing! This is the nature of the conflict Canal – all those who want to own business. A lot of smoke is always blown away by the various parties concerned about what is right and just, and the commitments made and so forth, but let’s face it – is essentially his own interests. They just want their own business.
What are the companies that deal? Only sell directly, or through the sale of only VARS, or just through the sale of retail? However, if you land a narrow exclusive distribution in all parts of your system, you will still problems arise. You will always be some sort of conflict (directly or two representatives from competing vendors, who must have an account), but at least you eliminate the conflict across the channel, which can be very complicated and evil.
Also, limiting themselves to one focusing on the channel can make your life more complicated, and less full of conflict. But unfortunately, in many cases, will leave a lot of money on the table. If you put aside the natural channel that can sell your product, you will not maximize the return on large investments in the field of intellectual property, which should be one of the fundamental problems of each item.